As one of the most popular singers of his generation, The Weeknd has seen his career go from success to success over the last decade. After being recently chosen to headline the 2021 Super Bowl halftime show, however, the 30-year-old singer may about to be hit a new career highpoint.
A Steady Rise to Fame
Born Abel Makkonen Tesfaye in Toronto, Ontario, the singer has already branched out into a variety of fields since his music career took off. He has expressed a strong interest in entrepreneurship and has partnered with a number of different companies to sell products at concerts. In 2019, Tesfaye also appeared as an actor in the Adam Sandler film “Uncut Gems.” As a record producer, he was worked with big-name artists like Kanye West.
A Sterling Musical Reputation
But Tesfaye is primarily known as one of the most original vocalists to emerge from the “Dark R&B” movement over the last decade. His last three studio albums have all been ranked at number one on the Billboard 200 chart and his work has garnered three Grammy wins. To date, his albums have sold over 6 million copies. If his lucky streak continues, 2021 should be another breakout year for The Weeknd.
Certainly, the artist is facing an interesting moment to headline the Super Bowl halftime show. With coronavirus concerns at high alert going into winter, Super Bowl organizers are still not sure how the game will play out in February. The NFL has expressed an interest in filling the stadium with fans for the game; however, no one is quite sure whether that plan will go through.
A Standout Year
With news of a coronavirus vaccine making headlines in recent weeks, the Super Bowl could be a turning point in world attitudes to the virus. If illness rates can be controlled by January, the Super Bowl might just proceed as planned. A full attendance rate for the 2021 Super Bowl could be a sign that things are improving with regard to public handling of the COVID-19 virus.
A Show For the Masses
Either way, The Weeknd’s performance will be one to watch. However the show plays out, there can be little doubt that The Weeknd will reach an enormous audience at next year’s Super Bowl. According to many estimates, last year’s game captured an audience of nearly 100 million viewers. If social distancing measures are still in effect in February, that number could be even higher next year.
To his diehard fans, the Super Bowl show will be another great chance to see The Weeknd work his musical magic. The world could certainly use more of The Weeknd’s soulful music right now.