Marie Kondo Launches New Line With the Container Store

Beloved organization expert and author Marie Kondo has a product line coming out with the Container Store. On January 11, Kondo spoke with the New York Times about the new wares and the coming year.

Kondo published “The Life-Changing Magic of Tidying Up” in 2010. Her Netflix show, “Tidying Up with Marie Kondo,” launched in 2019. Kondo’s organization method, KonMari, has gained followers worldwide. The method’s primary focus is on discarding material goods that don’t “spark joy.”

Organizational Objects With the Container Store

Kondo’s first foray into selling products was in 2019, when she opened an online store on her site. The move resulted in some criticism from fans and detractors online. They pointed out that the KonMari method celebrates minimalism and using what’s already in the home to organize.

In the New York Times article, Kondo clarifies that in her native Japan, people tend to hold onto empty boxes. In the U.S., people are much less likely to have empty boxes to use for organization. That’s why they might appreciate her new items.

The line with the Container Store is available online now and in stores on January 15. It includes 100 organizational objects that align with Marie Kondo’s simple and minimalist style. Options include bamboo or rattan boxes, a hamper, glass and ceramic food storage containers and labels.

Prices start at around $7.99 for small boxes and range to $149.99 for the bamboo hamper.

The launch appears to be a boon for the Container Store, whose stock price tripled from September to January.

Staying Tidy and Joyful in the New Year

Kondo shares how she and her family are celebrating the arrival of 2021 and how they’ve approached living during the pandemic.

The Kondo family participated in some popular Japanese rituals to ring in the new year. They selected a Japanese kanji character to signify their goals for the year ahead, a practice known as kakizome. For 2021, the Kondos chose a symbol that means “natural” or “as you are.”

Kondo also mentions the tradition of hatsumode, which involves visiting a local shrine.

Staying organized is especially important now, with people spending so much time at home. Kondo recommends practicing mindfulness and being aware of what you possess.

Many parents have found it challenging to work during the pandemic while keeping kids on track with remote lessons. Kondo describes letting her two young daughters know when she’s working and won’t be able to respond to them right away. She and her husband also discuss their upcoming day each morning to help them plan.

Going into the new year, Kondo suggests that people take some time to imagine their ideal lifestyle. This practice should provide inspiration to tidy up.

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