When Jeff Bezos founded Amazon as a bookseller more than twenty years ago, no one except Jeff knew what a game-changer the company would become. Jeff played a role in developing an app called Kindle. Kindle made PDF book reading easier than reading a book purchased at a brick-and-mortar store. Kindle users could read anywhere, and the cost of reading the latest novel was less than buying a hard copy.
Amazon expanded its product base as well as its supply chain. The company became the gold standard for presenting merchandise online. Amazon products had enough written marketing sizzle to change the retail shopping experience. And Amazon made Jeff Bezos one of the wealthiest people on the planet.
Mr. Bezos resigned as CEO of Amazon in July 2021. Jeff told the press his space travel company Blue Origin is where his focus lies. He still is the director of the Amazon board. But he does not get involved in everyday business decisions, according to an Amazon spokesperson. Bezos decided to work one afternoon at Blue Origin after he resigned.
That was enough time to get familiar with the missions Blue Origin executives have on the drawing board. One of those missions became reality when Jeff, his brother, and two people who entered the contest to win a seat on the flight blasted off and hit the boundary between Earth and space. That was a big win for Mr. Bezos and Blue Origin. But it was not enough to earn the respect of Elon Musk. Mr. Musk is the founder of SpaceX. SpaceX just sent four regular citizens on a space flight that lasted more than 24 hours.
SpaceX and Blue Origin get a lot of press thanks to the Twitter feud between Bezos and Musk. Mr. Musk sent a tweet that urged Jeff to spend more time working with Blue Origin if he wanted to compete in the current space race. A couple of weeks after that tweet, Bezos decided to work two afternoons at Blue Origin instead of one.
Most of Jeff’s time seems to include filing lawsuits that slow down SpaceX’s work with NASA, according to Mr. Musk. Jeff wants NASA to give Blue Origin a contract to work on the new human Moon mission. But NASA gave SpaceX the contract, even though Bezos called influential friends in Washington and asked them to help change NASA’s mind.