
Omaha Productions President, Jamie Horowitz is Revolutionizing Sports Media
Jamie Horowitz has reshaped sports entertainment with a fresh approach, redefining how fans experience their favorite games. Through Omaha Productions, the media company he co-founded with NFL legend Peyton Manning, Horowitz has built a platform for compelling stories that connect audiences with the human side of sports. By focusing on innovative programming and authentic narratives, Omaha Productions has carved out a unique place in a competitive industry.
The Early Stages of Omaha Productions
In 2020, Jamie Horowitz and Josh Pyatt proposed the idea of a media company that reflected Peyton Manning’s values. Initially, Manning was hesitant to jump into a new venture, but the idea of creating content that brought people together resonated deeply. Within six months of its founding, Omaha Productions launched ManningCast, a groundbreaking show that gave fans an alternative to traditional game-day commentary. Featuring Peyton and Eli Manning, ManningCast combined humor, insight, and celebrity guests, offering a casual yet entertaining experience. The show has been a hit, averaging 1.6 million viewers per episode and drawing younger audiences to live sports broadcasts.
Building a Diverse Portfolio
Omaha Productions didn’t stop at football commentary. Its slate now includes documentaries, scripted shows, and branded content. The Netflix series Quarterback provided a behind-the-scenes look at the lives of NFL stars Patrick Mahomes, Kirk Cousins, and Marcus Mariota. This fly-on-the-wall documentary showcased not only the athleticism of these players but also the personal and professional challenges they face. Manning played a critical role in making the series happen, working directly with players and their coaches to ensure the cameras didn’t disrupt their seasons. The result? Over 21 million viewing hours in the first week, solidifying Omaha Productions as a leader in sports storytelling.
The company has also branched out into scripted entertainment with Chad Powers, a Hulu series inspired by a viral moment from Eli’s Places. Meanwhile, partnerships with industry heavyweights like LeBron James’ SpringHill Company have paved the way for new projects, including an NBA-focused docuseries.
Beyond sports, Omaha’s work includes Beyond the Battlefield, a History Channel program that highlights the lives and sacrifices of military veterans. This production reflects the company’s broader mission to inspire and uplift audiences through meaningful stories.
Leadership and Impact
Jamie Horowitz’s influence on Omaha Productions stems from his decades of experience in sports media, where he developed a format that prioritized bold personalities and strong opinions. He was instrumental in the success of shows like First Take and Undisputed, which shifted the focus from straightforward analysis to opinion-driven content. At Omaha, Horowitz continues to champion this style, helping the company stand out in a crowded marketplace.
The success of Omaha Productions has been extraordinary. With a valuation nearing $400 million and high-profile partnerships with platforms like Netflix, ESPN, and the History Channel, the company has demonstrated its staying power in just a few short years. Omaha has also excelled in branded content, creating successful campaigns for brands like Bush’s Baked Beans and King’s Hawaiian.
Looking Ahead
Omaha Productions is barely three years old, but its influence is already undeniable. By blending authentic storytelling with star power, Jamie Horowitz and Peyton Manning have created a company that goes beyond entertainment, celebrating the resilience and humanity behind the games we love. With its growing portfolio and a commitment to quality, Omaha Productions is poised to leave an even greater mark in the years to come.
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