CEO of It Works! Avoids Procrastination and Bolsters His Teams Throughout the Day

Mark Pentecost was earning a decent living as a high school teacher and basketball coach in Michigan. But one day his “inner entrepreneur” awoke, and he felt compelled to expand his horizons.

Pentecost created a new business called It Works! in 2001. It’s a sells health and wellness products using a direct selling model. Within three years It Works! was turning a profit and reported an astounding $538 million revenue in its most recent yearly report. It hauled in $1.3 billion over the past three years.

The business has cobbled together a global network of more than 100,000 distributors who sell primarily via social media platforms. Industry observers call It Works! a “21st-century version of Avon.”

Mark Pentecost said people often ask him what his typical day is like. He replies smoothly, “Every day is different.” However, he offers some basic guidelines that he thinks all entrepreneur aspirants can consider in furthering their own efforts.

Start the Day Right

Pentecost said it’s important to wake up early and get right going while assiduously avoiding procrastination. That doesn’t mean you must get right to work, however. He starts with a “devotional” and then reads the Wall Street Journal. Then he’s off to his office and does not stop for breakfast.

Work Day

The first job-related activity for Pentecost is usually meeting with his international team via video conference. Then he goes over his schedule for the day with his top executive assistants. Next is a “team huddle” with the key players. It’s part motivational and part daily to-do list about what will be accomplished in the coming day.

Pentecost said he often connects with people outside his company every day. That includes “peer CEOs” and other industry leaders who work in complementary sectors to It Works!

He also said he tends to “make the rounds” each day visiting the various departments of his company to get caught up with what everyone is doing and to meet any new employees that might be in hand. Pentecost is keen on letting all employees know “they are valued.”

To that end, an important element of each day is what he called the “high-five at 3:05.” This is a time to coach, give pep talks and interact with members of his organization.


This is “wind-down” time for Pentecost and that means spending time with family. It’s a time to “unplug from technology” and do other things, such as reading (paper) books and magazines.

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