Beyoncé has once again captured her fans’ attention by saying little about her latest project, “Black Is King.” She recently released “Black Is King,” a visual album connected to Disney’s recent remake of “The Lion King.”
“Black is King” is Beyoncé’s ambitious project. She wrote it, directed it, and is the executive producer. It adapts the storyline of “Lion King,” and tells an in-depth story about Africa’s heritage and history. The visual album also portrays Beyoncé as an influential business figure who has partnered with a big media partner.
“Black is King” is based on Beyoncé’s songs, which she created for the “Lion King” remake. Beyoncé has, in the past, stated that the project is significant because it celebrates the richness and beauty of various African cultures. In an unusual explanatory post on Instagram, Beyoncé noted that all events happening in 2020 have made the album’s storyline more relevant. She further wrote that she believes when Black people tell their own stories, a lot of history that is not documented in books is uncovered.
Scanty Details About the Project
Before releasing the musical film, Beyoncé and Disney offered few details about the project to ensure that fans remained intrigued. The film has an international creative team, comprising of many Africans. The cast includes famous people like Lupita Nyong’o, Naomi Campbell, Pharrell Williams, and Tina Knowles. Some notable directors who worked with Beyoncé on the film are Emmanuel Adjei, Pierre Debusschere, Jake Nava, Jenn Nkiru, and Kwasi Fordjour.
Before its release, the necessary details of the film remained mysterious. It was only referred to as a visual album; because its trailers indicated a succession of music videos linked by a narrative sequence. The representatives of Disney and Beyoncé did not comment about the details when fans inquired.
When the film’s trailers were released, they stirred a lot of online debate, with many users wondering whether Beyoncé was exploiting the African stereotypes. Questions of racism were also raised when a white butler was seen at a Black women’s tea party.
The mystery revolving the visual album reflects Beyoncé’s talent of allowing her art to fuel public conversation and saying little about it.
Treva Lindsey, a professor at Ohio State University, who is a frequent commentator of Beyoncé’s work, has said that Beyoncé always allows her art to speak for itself. Lindsey further states that Beyoncé’s technique enables people to hold tough conversations, and it rarely says anything about her.
Beyoncé’s Unique Media Strategy
Beyoncé’s media strategy has evolved significantly over the years. When she began her career in Destiny’s Child, she did everything expected of a rising star, including giving frequent interviews. By 2010, she had evolved and abandoned the whole pop-star script. She was recognized as a cultural brand, who doesn’t speak much, and currently, she rarely speaks to the media.
Part of her growth strategy has involved moving from one platform to another, depending on the needs of each project. For example, in 2013, HBO aired her autobiographical film, and in the same year, she blew the internet by releasing an album called “Beyoncé.” She didn’t give any hints before releasing the album on Apple’s iTunes.
Beyoncé Finds the Best Platform for Each Project
According to Dan Runcie, Disney+ had something exceptional to offer Beyoncé because she always finds the best platform for each project. She always keeps her options open when it comes to choosing a platform.
Beyoncé’s musical priorities have evolved. She uses her multimedia projects and albums to explore issues that make an impact. Some of her favorite themes include gender, racism, and Black Womanhood.
The change in strategy and finding the best platforms to air her art has made her more influential. All her utterances and Instagram posts are always analyzed for hidden meanings. Her influence has helped bring more attention to some controversial themes, including Black struggles and Black lives. For example, the video of her song, Formation, depicted the devastating impacts of Hurricane Katrina.