There is a disconnect between the black community and McDonalds This can be seen by their low sales and how they rank in the Black Lives Matter campaign. The CEO of McDonald’s has been faced with a tall task- to rebuild trust with communities that have been victims of police brutality at the hands of those who protect us from foreign threats. He has stated that he will be working with the NAACP and other organizations to improve their standing among these communities. While this is a good step, it will take more than just words to change their image among the black community.
It will also take time and perhaps a new perspective on the way they do things. This comes after Jim Byrd, a Black McDonald’s Corp. franchisee in Memphis, TN, said he was disheartened by as of late uncovered instant messages from McDonald’s President and CEO Chris Kempczinski. The notes seemed to scrutinize the guardians of youngsters killed in two Chicago shootings recently.
The black franchisee feels the contents of the message run contrary to the organization’s variety, value and consideration vow that came right after the killing of George Floyd.
The CEO of McDonald’s released a statement apologizing for the comments and said that he was embarrassed by his words.
It will take more than just words to rebuild trust with these communities- they have lost faith in this company, but if the right steps are taken, they can perhaps restore some of it. It might mean doing things differently. While there has been talking about hiring police officers as security guards on their premises, maybe having them work at all levels within the organization would help too? There are still many questions about how McDonald’s plans to go forward from here…it seems like only time will tell what happens next. Since a long time ago, McDonald’s has had different drives pointed toward causing entrust with a Black and Brown people group. Be that as it may, Kempczinski’s comments could reduce trust and brief those networks to scrutinize the organization’s truthfulness, as indicated by current and previous franchisees, advertising specialists and antiquarians.
“It makes me distrustful with regards to all that they’re attempting to do,” said Bronte Bennett, partner senior member of variety, value and incorporation at the Villanova University School of Business. “It’s scapegoating precisely the same individuals it fabricated its establishment upon.”
Van Jakes, a previous Black franchisee, said the organization advances itself as a hero of Black culture and headway, yet the CEO’s comments misrepresent that message. Jakes, who worked in stores in Atlanta from 1991 to 2016, said it’s an issue that Kempczinski felt open to offering those comments, which generalization minorities.